Research Articles

Vol. 4 No. 2 (2007): HAYEF: Journal of Education

WORKING ON TV COMMRCIALS IN L CLASSS : A CRITICAL PRSPCTIV

Main Article Content

Esra ÖZDEMIR AKYOL
Yasemin ORAL

Abstract

<p style="text-align:justify">TV commercials and ads are ideological works through which identities, values, meanings and world views are constructed and negotiated. Their use as an aid to the development of basic language skills is widely accepted in the teaching and learning of nglish as a foreign language (L). In fact, however neglected, TV commercials/ads entail many potential features that can be exploited to help L learners develop critical thinking skills. In an attempt to utilize these features of TV commercials to this end, this study offers a sample task cycle to deconstruct TV commercials from a critical perspective based on a model of critical commercial interpretation.</p>

Article Details